Successful architects and contractors know that referrals are important to getting new business, but most architects and contractors don’t cultivate referrals as much as they could. These next couple posts offer some tips to filling the referral pipeline.

Consider the value of referrals. Everyone knows referrals are nice to have, but here are four reasons they are the best possible leads:

1) Establishing trust is key to sales, and when someone refers you, trust is pre-established.

2) Referrals let you bypass the gatekeeper on sales calls.

3) Referrals let you focus on pitches that really matter, rather than spending time cold-calling.

4) Referrals convert to customers way faster and way more often than regular prospects.